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Image Marketing versus News-Style Advertising
News-style advertising gets a greater response than Image advertising like color brochures,business cards and all other forms of product or image advertising.
Image marketing does get your name and image out there in the public but it is not the best way to get prospects to call you. If it looks like advertising, most people won't read it.
News-style advertising doesn't look like advertising. It looks like news and a lot of people read news.
It has been proven for decades that news-style advertising get more responses.
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